Weekly Specials

Download this weeks specials NOW!! Ad for February 15th thru 28th 175 lit Integre 80 vodka and all flavors $ 17.39, 1.5 lit Liberty Creek Wines all varieties $ 5.39, Bud & Bud Light Loose Cans Case $ 16.39, 750ml Kendall Jackson Vintners Cabernet, Merlot, Pinot Noir $ 14.39 and more….  Read More

NEW Spirits Unlimited in Toms River!

New Spirits Unlimited in the Crossroads Shopping Center, Toms River. We are VERY excited to announce that our new store discount liquor store is open as of February 1st.  Located at the new Crossroads Center in Toms River, at the corner of Routes 37 and 166 (at the Crossroads of the Garden State Parkway), this 8,000 square foot store has been an exciting project to put together and has some very interesting features. Read More  Read More

Cheese & Wine, A Perfect Match

Next time you are in your local supermarket, or even better yet, a gourmet food store, take a few minutes to check out the wide variety of cheese that is available.  I find it extremely hard not to purchase a piece of something I haven’t tried before AND a piece of one of my favorites to share center stage with a bottle of wine.  I LOVE CHEESE! I gotta tell you – I was fortunate to participate in a “cheese night” event at a local restaurant recently and... Read More

A BYOB Relationship

As I enjoyed a great meal at my favorite local restaurant last night, I had a moment of clarity.  I watched, as table after table of people came and went, all with one thing in common – wine on their tables. In my almost 30 years as a wine retailer, and a HUGE fan of the BYOB (Bring Your Own Bottle) concept, it was never more clear to me that the synergy between wine retailers and BYO’s is mutually beneficial.  The wine retailer, especially one that has good BYO’s... Read More

Six Spirited Degrees of Separation

Six Degrees of Separation:  Spirits Unlimited ——–> The Super Bowl Are you familiar with the concept where two seemingly unrelated things (or people) can be connected together through an unpredictable series of connections in five moves?  Even if you are not, try to follow along – it makes for a great story. Read More  Read More

Donny’s Big Adventure

Today, the adventure begins. I’m on my way to California for an action-packed 72 hour business trip that includes a “free day” in the Napa Valley!  The rest of the trip itinerary has me pretty busy with group travel and activities in and around San Francisco.  But, since I don’t play golf (at least not very well) and took a “pass” on an offer for a “spa day”, I’m left with an entire Saturday to continue my exploration... Read More

A Wine Ambassador Is A Serious Thing

Today started like most days.  I woke up, got ready and drove to my first stop of the day.  Over the next eight hours I got to see a few wine representatives (and sample twelve new wines!), visited five of the stores under my supervision, attend an Ocean County Business Association meeting, and had a quick chat with my “big boss” and many other conversations with colleagues and a few customers along the way.  I got gas, went to the bank, scheduled appointments for... Read More

Dream Team Dinner Party

There was a show I saw on late night television recently where famous chef/restauranteur Daniel Boulud puts together a dinner party with a wide variety of celebrities who did not really know one another.  The premise of the show, I think, is about the very interesting dinner conversation that is both spontaneous and without boundaries. This reminds me of the hypothetical question – if you could invite any five people to dinner, who would they be? Here’s what I’m... Read More

I Survived WRAT’s BEERFEST 2011

For those of you not aware, last weekend, Asbury Park Convention Hall hosted a massive beer tasting that saw almost 3000 beer enthusiasts sample 100 different beers from around the world.  Spirits Unlimited was a sponsor of the event and many of our store managers and “beer specialists” manned some of the booths to pour and talk about the products they dispensed. The build up and promotion of BEERFEST included five Friday morning visits to the WRAT radio station... Read More

The Vodka Trend: Unlimited Flavors

Early in my career, I remember stocking shelves and wondering to myself, “why are there so many brands of vodka?” After all, back then vodka was for bloody mary’s, vodka tonics and screwdrivers. Fast forward thirty five years and I’m sure that today’s stock people must be saying “why are there so many FLAVORS of vodka?” I just spent the last few days helping out with a remodel and shelf set changeover at one of our stores.  It happened... Read More