Drink Good Wine and Do Good with J. Lohr!

J. Lohr

This April, drink good wine -- while doing good for our environment -- with a glass of J. Lohr!


Centered in San Jose, California, J. Lohr consists of 3,700 acres of vineyards that spread across Paso Robles, Monterey County, and Napa Valley. The company began in the late 1960s, when Jerry Lohr was looking to start his own vineyard in California. He grew up on a South Dakota farm, which equipped him with the necessary agricultural experience to be successful with his vineyards. In the 1970s, Lohr started planting his grapes in Monterey’s Arroyo Seco district, and in the 1980s, he started growing vineyards in Paso Robles -- each location being optimal for different variants of wine. Now 80 years old, Lohr still applies his 50 years of experience in continuing to lead his business.

Vineyards located in Monterey County are used to produce Chardonnay, Pinot Noir Riesling, Sauvignon Blanc, and Valdiguié. The Paso Robles vineyard produces Cabernet Sauvignon, Merlot, and Syrah, and is considered the main location for J. Lohr’s production of red wines. The vineyard in Napa Valley, called Carol’s Vineyard, is named after Lohr’s late wife, giving this location especial sentiment to J.Lohr. The grapes at this Napa Valley location are hand-harvested, resulting in a Cabernet Sauvignon that is full of color and flavor.

In addition to maintaining a commitment to creating high-quality wines, J. Lohr also works to keep their brand sustainable -- not only taking the best from the earth, but also giving back to it. Confirming their commitment to sustainability, all of J. Lohr’s estate vineyards are recognized as “Certified California Sustainable Winegrowing.” J. Lohr prides itself on being “Environmentally Sound, Socially Equitable, and Economically Feasible.” Their environmentally-friendly efforts are evident throughout their wine-making process; their methods include composting (instead of burning) removed vines, implementation of drip irrigation, minimal use of pest-related sprays, solar-powered equipment, and use of recycled materials for packaging.


So this Earth Day, support J. Lohr’s cause and celebrate with a glass of an eco-friendly option!